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2. Yahoo! and Media.net Launch Contextual Ads for Web Publishers

   www.aol.com/news/2012-09-27-yahoo-and-medianet...

   Yahoo! and Media.net Launch Contextual Ads for Web Publishers New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue SUNNYVALE, Calif. & AUSTIN, Texas--(BUSINESS ...

3. Yahoo Native - Wikipedia

   en.wikipedia.org/wiki/Yahoo_Native

   Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.

4. Yahoo! Embeds Ads in Article Newsfeed - AOL

   www.aol.com/news/2013-04-30-introducing-new-more...

   Yahoo! has launched Yahoo! Stream Ads to make advertising more effective for companies. Since launching the Yahoo! news stream in February, CEO Marissa Mayer says that visitors now stay on Yahoo ...

5. Search syndication - Wikipedia

   en.wikipedia.org/wiki/Search_syndication

   Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through ...

7. Yahoo Publisher Network - Wikipedia

   en.wikipedia.org/wiki/Yahoo_publisher_network

   The Yahoo! Publisher Network (abbreviated YPN) was an advertising network launched on August 2, 2005, by Yahoo! and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertising as well as various tools and services to assist publishers in building and improving their ...