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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same ...
The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16] Businesses can update contact information, hours, and other basic listing information or add special deals.
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The negative reviews brought the eatery's Google rating down to 2.3 stars from a 4.9 stars before the attack. [38] Maximatic Media, an online reputation management firm, was hired to identify the origin of the malicious reviews and found that they were being generated by AI-powered bots. The agency worked with Google for the removal of these ...