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Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
[21] [22] [23] Berlo made slight adjustments to many of the basic components of the Shannon–Weaver model to include them in his own model. [17] In Schramm's model, communication is only possible if the fields of experience of sender and receiver overlap. [24] [25] Schramm's model of communication is another significant influence on Berlo's model.
Production process has its own "discursive" aspect, as it is also framed by meanings and ideas; by drawing upon society's dominant ideologies, the creator of the message is feeding off of society's beliefs, and values. Numerous factors are involved in the production process.
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