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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1 ] or by retailers, to be used in retail stores as a part of sales promotions .
PromotionCode.org was founded in 2008 by Mike Catania while he was a part-time music technology instructor at the Florida State University. Originally, the site was an online forum and coupon rewards website for teachers.
RetailMeNot.com, a digital coupon site in the United States [3] eConversions, the parent company of Gutschein-Codes.de in Germany and VoucherCodes, a voucher code site in the United Kingdom [19] [20] Ma-Reduc.com and Poulpeo.com, digital coupon and cash back sites in France [21] ZenDeals.com, a North American coupon site (October 9, 2013) [22]
RetailMeNot is a popular coupon app offering various deals, coupon codes and cash-back offers. You can search for discounts by category, such as clothing or travel, or by retailer.
News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp.It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. [1] and is one of three companies in the United States (the other two are Valassis Communications and ...
Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.