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Simon Oliver Sinek (born 1973) [2] is an English-born American author and inspirational speaker on business leadership. His books include Start with Why (2009) and The Infinite Game (2019). Early life and education
Sinek calls this triad the golden circle, a diagram of a bullseye (or concentric circles or onion diagram) with "Why" in the innermost circle (representing people's motives or purposes), surrounded by a ring labelled "How" (representing people's processes or methods), enclosed in a ring labelled "What" (representing results or outcomes).
The Infinite Game is a 2019 book by Simon Sinek, applying ideas from James P. Carse's similarly titled book, Finite and Infinite Games to topics of business and leadership. [ 1 ] The book is based on Carse's distinction between two types of games: finite games and infinite games.
The groundwork for this theory was laid out in Generations in 1991. Generations helped popularize the idea that people in a particular age group tend to share a distinct set of beliefs, attitudes, values, and behaviors because they all grow up and come of age during a particular period in history. [8]
With the start of a new year on Jan. 1, 2025, comes the emergence of a new generation. 2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all ...
According to the theory, historical events are associated with recurring generational personas (archetypes). Each generational persona unleashes a new era (called a turning) lasting around 21 years, in which a new social, political, and economic climate (mood) exists.
The Strauss–Howe generational theory, also known as the Fourth Turning theory or simply the Fourth Turning, which was created by authors William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history. According to the theory, historical events are associated with recurring generational personas (archetypes).
Sinek, Simon (2009). Start with why: how great leaders inspire everyone to take action. Penguin. ISBN 9781101149034; Kathryn McConnell (April 21, 2010). "Education Nonprofit Prepares Middle East Youth for Jobs". America.gov. Archived from the original on October 14, 2011