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Qualitative data is a type of data that is collected and analyzed in a non-numerical form, such as words, images, or observations. It is generally used to gain an in-depth understanding of complex phenomena, such as human behavior, attitudes, and beliefs.
Qualitative research gathers non-numerical data (words, images, sounds) to explore subjective experiences and attitudes, often via observation and interviews. It aims to produce detailed descriptions and uncover new insights about the studied phenomenon.
Qualitative data is about the emotions or perceptions of people and what they feel. Qualitative analysis is key to getting useful insights from textual data, figuring out its rich context, and finding subtle patterns and themes. In qualitative data, these perceptions and emotions are documented.
Qualitative Data. Qualitative data represents information and concepts that are not quantified numerically. They are typically acquired through sources like interviews, focus groups, personal diaries, lab notebooks, maps, photographs, and other observational or printed materials.
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
Whether used in social sciences, market research, or other sectors, qualitative data is critical for developing knowledge and guiding relevant decision-making processes. If you’re learning about different types of data, read about the differences between structured and unstructured data.
In statistics, qualitative data—sometimes referred to as categorical data—is data that can be arranged into categories based on physical traits, gender, colors or anything that does not have a number associated with it.
Qualitative research gathers participants' experiences, perceptions, and behavior. It answers the hows and whys instead of how many or how much. It could be structured as a standalone study, purely relying on qualitative data, or part of mixed-methods research that combines qualitative and quantitative data.
Qualitative data is descriptive information that focuses on concepts and characteristics, rather than numbers and statistics. The data cannot be counted, measured or expressed numerically. Researchers collect qualitative data from text, images, audio and video files, and other sources.
Qualitative data is descriptive information that captures observable qualities and characteristics not quantifiable by numbers. It is collected from interviews, focus groups, observations, and documents offering insights into experiences, perceptions, and behaviors.