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1936 Chrysler Imperial Airflow. Initially, the Chrysler Imperial was introduced in 1926 as Chrysler's flagship vehicle for much of its history. It was based on extended-length platforms of the company's full-size cars and competed with the likes of rival Cadillac, Continental, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard.
1992 Chrysler Imperial The 1990s Chrysler Imperial featured full-width taillights. 1990 saw a revival of the Imperial as a high-end sedan in Chrysler's lineup to replace the dated Fifth Avenue. [1] Unlike the 1955–1983 Imperial, this car was a model of Chrysler, not its own marque.
This is a list of automobiles produced for the general public in the North American ... (1963) Chrysler 300J (1963) Chrysler Turbine Car ... Chrysler Imperial (1989-1993)
The Chrysler LeBaron is a line of automobiles built by Chrysler from 1931 to 1941 and from 1977 to 1995. Chrysler also used the LeBaron name for the Imperial LeBaron from 1957 to 1975. The model was introduced in 1931, with a body manufactured by LeBaron, and competed with other luxury cars of the era, such as Lincoln and Packard.
[12] [13] Imperial continued to offer a hardtop also starting in 1956, but to distinguish it from other Chrysler products, the Imperial hardtop was renamed Southampton until 1963. [14] Briefly in 1955, Chrysler used the nameplates St. Regis for the New Yorker and Nassau for the Windsor hardtops with two-tone paint schemes but ended the practice ...
Chrysler's brand management during the 1950s pitted each of its five marques (Plymouth, Dodge, DeSoto, Chrysler and Imperial) against one another, causing the greatest damage to DeSoto. Rather than managing the market relationship to specific price points for particular consumers, as General Motors had done successfully, Chrysler allowed its ...
Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the 1955–1963 Chrysler products and his fondness of tailfins on cars for both aesthetics and aerodynamics.
In 1960, all Chrysler cars got a unibody frame. A new parking brake was also used, [38] and the brakes on the Windsor were 11" drums. The Windsor shared a futuristic semi-circular domed instrument cluster Chrysler called the AstraDome, which housed the speedometer and all gauges in one location with the Chrysler 300, Newport, Saratoga and New ...