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  2. Meta's WhatsApp launches new AI tools for businesses

    www.aol.com/news/metas-whatsapp-launches-ai...

    WhatsApp's head of strategic markets Guilherme Horn told Reuters that these AI tools would give business the possibility to optimize ad delivery to users most likely to engage.

  3. Comparison of cross-platform instant messaging clients

    en.wikipedia.org/wiki/Comparison_of_cross...

    A mobile-focused, phone number-based model operates on the concept of primary and secondary devices. Examples of such messaging services include: WhatsApp, Viber, Line, WeChat, Signal, etc. The primary device is a mobile phone and is required to login and send/receive messages.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  6. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Launched in 2009, WhatsApp is a multi-platform messaging app that lets users make video and voice calls, and send text messages. [14] WhatsApp has gained popularity as it allows international calling through Wi-Fi. It is the most popular messaging app worldwide and is used in over 150 countries, as of 2022. [15]

  7. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]