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Bugle Boy Industries, Inc. was a clothing company founded by Vincent Nesi and William Mow in 1977. It is best known for its namesake brand of denim jeans that were popular in the 1980s. It is best known for its namesake brand of denim jeans that were popular in the 1980s.
Teenage boys were the main wearers of parachute pants. They typically cost $25-$30 a pair (US$80-$112 in 2024, accounting inflation). During the height of their popularity, 1984–1985, boys wearing parachute pants were fairly common. Bugle Boy did make pants for girls and women, though they remained most popular with males.
1912 advertisement for boy's clothing was titled "A Boyish Dress for a Real Boy". Before the 1940s, young boys and girls alike wore short dresses. [ 6 ] In the US, during the 1940s and 1950s, boys were dressed like their fathers, which meant shirts and trousers and the same colors that their fathers wore. [ 6 ]
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When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.