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[1] [2] The slogan was devised to counter this drop in sales. [2] "Drinka pinta milka day" was coined by Bertrand Whitehead in 1958 and adopted by the Milk Marketing Board and Dairy Council. [3] [4] The first posters with the phrase appeared in April 1959. [5] The slogan was used on advertising hoardings, on public transport and in shop windows ...
From 1959 until the late 1970s, it had marketed milk under the slogan "drinka pinta milka day". [2] [3] Market research in the late 1970s had shown that younger age groups regarded milk as old fashioned and boring, and sales were declining. [4] [5] The MMB wanted to reinvigorate the product with a new slogan. [5]
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
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140 best Irish blessings for St. Patrick's Day It's normal to hear various "season's greetings" around the holidays, and different types of "best wishes" and congratulatory statements when someone ...
PETA is pitching an edible alternative to Punxsutawney Phil predicting the weather this upcoming Groundhog Day: A cake that when cut is blue or pink. PETA suggests 'weather reveal' cake to replace ...
Pages in category "British advertising slogans" ... out of 38 total. ... Drinka pinta milka day; E. Every little helps; F.