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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

  4. Canva - Wikipedia

    en.wikipedia.org/wiki/Canva

    Canva is an Australian multinational software company that provides a graphic design platform that provides tools for creating social media graphics, presentations, postcards, promotional merchandise and websites.

  5. Desktop publishing - Wikipedia

    en.wikipedia.org/wiki/Desktop_publishing

    Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer.It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. [1]

  6. Content management system - Wikipedia

    en.wikipedia.org/wiki/Content_management_system

    ECM typically supports multiple users in a collaborative environment, [4] [5] by integrating document management, digital asset management, and record retention. [4] Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and ...

  7. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or marketing mix modeling context.