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This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries).
Bozell & Jacobs Creative director Bill Fries created this Old Home hamburger buns commercial to be a part of a larger, overarching advertising campaign for Old Home in 1973. Bert...
While working as a creative director for the advertising agency Bozell & Jacobs, Fries created this advertising campaign for Metz Baking Company's Old Home Bread in 1973. Bert Rodriguez's...
The series of 60-second commercials created for the Metz Baking Company chronicled the romance between a truck driver for Old Home named C.W. McCall and a gum-smacking truck-stop waitress called Mavis.
C. W. McCall's dog Sloan falls in love with a poodle
C. W. McCall gets stuck in a blizzard
C. W. McCall's Old Home truck breaks down
Who remembers C.W. McCall, Mavis and the Old Home Filler-Up an’ Keep-on-a-Truckin’ Café? The series of 60-second commercials was created for the Metz...
70s Commercials: Joyce DeWitt, Agree Shampoo, Magnavox, Sanyo Car Stereos, Undie L'eggs 📼📺. A behind the scenes look at the old home bread commercials. I have added in some of the ...
In 1973, Fries was tasked with creating a series of regional commercials for the Metz Baking Company’s “Old Home Bread.” Inspired by his childhood in rural Iowa, he wrote a story of a truck...