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The Livestrong wristband. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [ 3 ] [ 4 ] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer . [ 5 ]
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
The Livestrong Bracelet – Stern advised that the Lance Armstrong Foundation position its brand as the 'tough fighter' against cancer – much like the personality of Lance himself. At the time, the Foundation and Nike were introducing a yellow wristband that they wanted to sell as a fundraiser.
Seven spots on Amazon's April 22 list of best-selling toys and games were occupied by the bracelets. By December, Sillybandz controlled the top 25 list of toys for Amazon.com [ 11 ] One December 2010 article said that brands like Logo Bandz , Cool Bandz , Zany Bandz and Googly Bandz were easier to find than Silly Bandz. [ 12 ]
A decorative gold charm bracelet showing a heart-shaped locket, seahorse, crystal, telephone, bear, spaceship, and grand piano. Chain mail bracelet, in Byzantine weave, with silver-plated copper rings and green aluminium rings. A bracelet is an article of jewellery that is worn around the wrist. Bracelets may serve different uses, such as being ...