Ads
related to: livestrong wristband
Search results
Results From The WOW.Com Content Network
The Livestrong wristband. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [ 3 ] [ 4 ] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer . [ 5 ]
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he
The Livestrong Bracelet – Stern advised that the Lance Armstrong Foundation position its brand as the 'tough fighter' against cancer – much like the personality of Lance himself. At the time, the Foundation and Nike were introducing a yellow wristband that they wanted to sell as a fundraiser.
The use of colored silicone rubber as a material for producing sports bracelets was popularized by Nike and Lance Armstrong through the Yellow Livestrong wristband starting in May 2003. [3] Their success has led to the silicone bracelet becoming a low cost tool for various awareness, information, and charity campaigns.
Agreeing that the accusations against them distract the public from more relevant issues, such as the plight of farmers in Belarus, the two decide to raise awareness of that problem by going to the P.F. Pityef Bracelet Factory, where they learn, in a sequence featuring rhyme and animation in the style of Dr. Seuss, [1] [2] that such bracelets ...
Ad
related to: livestrong wristband