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Furthering the new company's problems was the loss of about 30% of Studebaker's dealer network by 1956. [citation needed] Studebaker-Packard tried a company reorganization in which Studebaker took the part of the volume and commercial car and truck seller from South Bend while Packard was to re-occupy the luxury market - one of Nance's targets ...
In the late 1950s, Studebaker-Packard was approached by enthusiasts to rebadge the French car maker Facel Vega's Excellence four-door hardtop as a Packard for sale in North America, using stock Packard V8s and identifying trim including red hexagonal wheel covers, cormorant hood ornament, and classic vertical ox-yoke grille.
However, the cash position was worse than it had led Packard to believe, and by 1956, the company (renamed Studebaker-Packard Corporation and under the guidance of CEO James J. Nance) was nearly bankrupt, though it continued to make and market both Studebaker and Packard cars until 1958.
The following list consists of automotive models produced by the Studebaker Corporation of South Bend, Indiana from 1899 to 1963 and Studebaker Canada Ltd. from 1964 through the spring 1966. In 1961, many of these were offered with special Marshal (police) packages: a 170 cu in (2.8 L) [ 1 ] 6-cylinder City Marshal, 259 cu in (4.2 L) V8 Patrol ...
In 1956, Studebaker-Packard’s financial position deteriorated to the point where the automaker could no longer afford the luxury of maintaining two distinct makes of cars produced in two distinct facilities. For 1957 Studebaker-Packard fielded a single model range, the Clipper. By the end of the 1958 model year the Packard name ceased as an ...
From the July 1976 issue of Car and Driver. You remember Studebaker. Studebaker. Twelve years ago, Studebaker-Packard flunked out of the new-car business. It was high time, too. Yet 1964 ...
The four-model Hawk range launched in 1956, mirrored the engine and trim levels of the sedans. There were two coupes; the Flight Hawk was a base model powered by Champion's obsolete and underpowered flathead straight-6 enlarged to 185.6 cubic inch; the Power Hawk used Studebaker's mid-level OHV 259 cu. in. with either 180 hp (130 kW) 2-bbl or 195 hp (145 kW) with a 4-bbl in (4.7 L) V8 from the ...
The Packard Executive was an automobile produced by the Packard-Clipper Division of the Studebaker-Packard Corporation in 1956. It was built to fill a perceived price gap between other Packard models. The cars extremely short production year was caused by the closure of the Detroit factory, where it was built, in June 1956.