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  2. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  3. Quality audit - Wikipedia

    en.wikipedia.org/wiki/Quality_audit

    Quality audit is the process of systematic examination of a quality system carried out by an internal or external quality auditor or an audit team. It is an important part of an organization's quality management system and is a key element in the ISO quality system standard, ISO 9001 .

  4. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  5. Content audit - Wikipedia

    en.wikipedia.org/wiki/Content_audit

    A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...

  6. Audit Board of Indonesia - Wikipedia

    en.wikipedia.org/wiki/Audit_Board_of_Indonesia

    The Audit Board of Indonesia (Indonesian: Badan Pemeriksa Keuangan Republik Indonesia, lit. 'Financial Audit Board of the Republic of Indonesia') is a high state body in Indonesia which is responsible for evaluation of management and accountability of state finances conducted by the central government, local governments, Bank Indonesia, state-owned enterprises, the Public Service Board, and ...

  7. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

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