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Brandwatch is a UK based social media suite company owned by Cision. [2] Brandwatch sells two different products: Consumer Intelligence and Social Media Management. [3] Consumer Intelligence is made up of three different products: Consumer Research, Add-ons Vizia and Reviews.
Cision announced the acquisition of Brandwatch in February 2021 for $450 million. [21] Brandon Crawley returned as interim CEO in February 2022. [22] In April 2022, Cision acquired Streem, an Australia-based realtime media monitoring company. [23] In November 2022, Cision acquired Factmata, a media monitoring and analytics technology company. [24]
Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million ...
The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. [5] The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites. [6]
Brandwatch Qriously is a market research and polling company, owned by Brandwatch. [2] They are a member of the British Polling Council . [ 3 ] According to Bloomberg , Brandwatch Qriously "provides an online service for measuring location-based public sentiments in real-time". [ 4 ]
Apart from commercial applications, social media monitoring has become a pervasive technique applied by public organizations and governments. Monitoring is a tradition within the public sector, and social-media monitoring provides a real-time approach to detecting and responding to social developments. Governments have come to realize the need ...
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