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CMO – Chief Marketing Officer; COB – Close of Business; COC – Cost of Credit [2] or Cost of Capital [3] COD – Cost of Debt [4] or Cash on Delivery; COE – Center of Excellence or Cost of Equity [5] COGS – Cost of Goods Sold; Corp. – Corporation; COO – Chief Operating Officer; CPA – Certified Public Accountant; CPI – Consumer ...
Large-scale retail enterprises purchasing goods to suppliers with procurement scale advantage, can directly contact with the product manufacturing, with strong bargaining power, therefore, direct contact with the manufacturer is a large retail enterprise to take the main purchasing mode, it is a terminal to the starting point of zero level ...
A spiff, or spiv, is slang for an immediate bonus for a sale.Typically, spiffs are paid, either by a manufacturer or employer, directly to a salesperson for selling a specific product.
At the end of December, retail sales amounted to 2.11 billion euros, down by 32 percent in the first half and reduced to a 6 percent decrease in the second half of the year, hence an 18 percent ...
SPAR, originally "DESPAR", styled as "DE SPAR" [2] (Dutch pronunciation: [də ˈspɑr]), is a Dutch multinational franchise that provides branding, supplies and support services for independently owned and operated food retail stores. [3]
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries.
MDFs are structured in different ways depending on the brands relationship with its affiliates (Open vs. Closed networks), the destination of Co-op Funds (for direct mail, email marketing, local PPC, etc.), and segment of affiliates the brand is trying to motivate or reward (top-performers, average-performers, low-performers). The way Co-op ...
Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for ...