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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) ' word, speech ' and τύπος (túpos) ' mark, imprint ') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Syncope: omission of parts of a word or phrase. Symploce: simultaneous use of anaphora and epistrophe: the repetition of the same word or group of words at the beginning and the end of successive clauses. Synchysis: words that are intentionally scattered to create perplexment. Synecdoche: referring to a part by its whole or vice versa.
Tricolon – the pattern of three phrases in parallel, found commonly in Western writing after Cicero—for example, the kitten had white fur, blue eyes, and a pink tongue. Trivium – grammar, rhetoric, and logic taught in schools during the medieval period. Tropes – a figure of speech that uses a word aside from its literal meaning.
The term or phrase that is being defined in a definition. definiens The words or phrases that are used to provide the definition of the definiendum. definite description A phrase that uniquely identifies a particular individual or concept, often using "the" to specify uniqueness. definition
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
The triangle of reference, or semiotic triangle. Figure taken from page 11 of The Meaning of Meaning.. The triangle of reference (also known as the triangle of meaning [1] and the semiotic triangle) is a model of how linguistic symbols relate to the objects they represent.
Words that function as compound adjectives may modify a noun or a noun phrase.Take the English examples heavy metal detector and heavy-metal detector.The former example contains only the bare adjective heavy to describe a device that is properly written as metal detector; the latter example contains the phrase heavy-metal, which is a compound noun that is ordinarily rendered as heavy metal ...