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George Moschis and Gilbert A. Churchill Jr posit that mass media, parents, school and peers are all agents of consumer socialization. According to this theory children and young adults learn the rational aspects of consumption from their parents while the mass media teaches them to give social meaning to products; schools teach the importance of economic wisdom and finally peers exercise ...
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
With so many "gates" or outlets, news spreads without the aid of legacy media networks. In fact, users on social media can act as a check to the media, calling attention to bias or inaccurate facts. There is also a symbiotic relationship between social media users and the press: younger journalists use social media to track trending topics. [56]
State governments can control mass media to "inform, misinform, or misinform the press and thus the public '', a strategy referred to as propaganda. The ability to control agents of socialization, such as the media, brings control to the state to serve a political, economic, or personal agenda that benefits the state. [23]
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Secondary socialization refers to the process of learning what is the appropriate behavior as a member of a smaller group within the larger society. Basically, it involves the behavioral patterns reinforced by socializing agents of society. Secondary socialization takes place outside the home.
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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.