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Habit 5 is expressed in the ancient Greek philosophy of three modes of persuasion: Ethos is one's personal credibility. It's the trust that one inspires, one's "emotional bank account". Pathos is the empathetic side, the alignment with the emotional trust of another person's communication. Logos is the logic, the reasoning part of the presentation.
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.
This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.
Vanessa Van Edwards is the author of the national bestselling book Captivate: The Science of Succeeding with People (2017). [24] [25] [26]Her second book Cues: Master the Secret Language of Charismatic Communication released in 2022 and appeared on the bestseller list of The Wall Street Journal.
Organizational communication (communication within organizations): Defined by structure and planning, making words, phrases, and images flow into direction and meaning. "The construct of organizational communication structure is defined by its 5 main dimensions: relationships, entities, contexts, configuration, and temporal stability". [16]