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Gender stereotypes and roles can also be supported implicitly. Implicit stereotypes are the unconscious influence of attitudes a person may or may not even be aware that he or she holds. Gender stereotypes can also be held in this manner. These implicit stereotypes can often be demonstrated by the Implicit-association test (IAT).
The stereotype fit hypothesis was developed by Heilman [7] in order to evaluate the current role of women in high-power positions in the workplace. [2] Since Heilman's initial research, many studies have been conducted to determine how women are affected by job positions which are considered to be more masculine.
Gender roles are culturally influenced stereotypes which create expectations for appropriate behavior for males and females. [1] [2] [3] An understanding of these roles is evident in children as young as age four. [4]
Gender stereotypes influence traditional feminine occupations, resulting in microaggression toward women who break traditional gender roles. [62] These stereotypes include that women have a caring nature, have skill at household-related work, have greater manual dexterity than men, are more honest than men, and have a more attractive physical ...
Gender is used as a means of describing the distinction between the biological sex and socialized aspects of femininity and masculinity. [9] According to West and Zimmerman, gender is not a personal trait; it is "an emergent feature of social situations: both as an outcome of and a rationale for various social arrangements, and as a means of legitimating one of the most fundamental divisions ...
An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. [1]Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. [2]
Conversely, these sources of media will also stereotypically shape a child's understanding for gender acceptable behaviors. Studies examining the effects of gender stereotyping in children's literature describe that, most often than not, gender views are affiliated with stereotypes which are both culturally and individually constructed.
Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles. Advertisements containing subliminal or direct messages about physical attractiveness and beauty have been of particular interest regarding their impact on men, women, and youth.