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[37] [38] Eastlan Ratings, a service that competes with Arbitron in several markets, includes satellite radio channels in its local ratings; Howard 100 has registered above several lower-end local stations in the markets Eastlan serves, the only satellite station to do so.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
The concept was written off and forgotten, as Arbitron had larger issues in its competition with the Nielsen Company for television ratings. After losing to Nielsen Company, Arbitron went back to its core business—radio ratings. Dr. Cohen's idea lay dormant until 1992, when Dr. Richard Schlunt and Dr. Patrick Nunally approached Arbitron.
The station was ranked No. 1 by Arbitron in the Bay Area from mid-1978 through 2008, a period in which it was known for hosts such as the perennially popular Ronn Owens and Len Tillem, a lawyer ...
WGER's beautiful music format, programmed by TM Programming, achieved high ratings in adult demographics in both the Tri-Cities and Flint markets thanks to its 86,000-watt signal licensed to Bay City. At one point, in 1971, Arbitron research showed that WGER was the second highest-rated radio station in the nation. [4]
Prior to that, it was owned for a long period by the Levitt family. During this period, particularly the 1990s, KEZR was a dominant force in Bay Area radio, regularly topping the Arbitron ratings. NextMedia sold their 33 radio stations to Digity, LLC for a purchase price of $85 million; the transaction was consummated on February 10, 2014.
AQH is an abbreviation for average quarter-hour persons, defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
The station had failed to bring in more than half of the audience it did as a country music station according to Radio and Records. After being stuck below a 1.0% share in the first two rating periods, KMVN finally recovered in the Spring 2007 Arbitron ratings, when it started to show its first increase to a 1.2% share.