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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.
The concept was written off and forgotten, as Arbitron had larger issues in its competition with the Nielsen Company for television ratings. After losing to Nielsen Company, Arbitron went back to its core business—radio ratings. Dr. Cohen's idea lay dormant until 1992, when Dr. Richard Schlunt and Dr. Patrick Nunally approached Arbitron.
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Scarborough uses a 3-part survey with over 210,000 respondents. Industries served include print, digital, radio, broadcast TV, cable TV, out of home, agency and sports marketing. Scarborough’s Top-Tier Local Market Studies, [ 4 ] newspaper audience ratings, and multiple market and national studies are accredited by the Media Rating Council (MRC).
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Because ratings are based on samples, it is possible for shows to get a 0.0 rating, despite having an audience; CNBC's talk show McEnroe was one notable example. [26] Another example is The CW show, CW Now, which received two 0.0 ratings in the same season. In 2014, Nielsen reported that American viewership of live television (totaling on ...