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Activia yogurt is so much more than a nostalgic choice. Sure, it contains everything you would expect from a dairy yogurt, like calcium, protein, probiotics and live and active cultures.
Activia is a well-known brand in the “keep-things-moving” version of gut health, but it may not be the first thing that comes to mind when you envision a probiotic drink. Activia not only ...
Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21] In 2011, Activia was the largest global fresh dairy brand in the world (Nielsen data). The probiotic yogurt market is valued at €4 billion. [23] Activia is present in more than 70 countries and is one of the major brands of the Danone Group. [9]
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Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. [1] [2] Probiotics are considered generally safe to consume, but may cause bacteria-host interactions and unwanted side effects in rare cases.
Actimel (known as DanActive in the United States and Canada) is a probiotic yogurt-type drink produced by the French company Danone. Actimel earned over €1.4 billion (US$1.8 billion) in retail sales in 2006.
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