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In-game advertising shows the player advertisements while playing the game, [3] whereas advergames are a type of game created to serve as an advertisement for a brand or product. [4] Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. [5]
In-game advertising can also lead to negative reviews for a video game, as occurred in 2013 with Maxis' promotion of a heavily branded Nissan Leaf charging station as downloadable content in SimCity. Maxis claimed "Plopping down the station will add happiness to nearby buildings. It will not take power, water, or workers away from your city." [58]
While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around [the] product or service being advertised". [1] An advergame is considered a type of advertainment.
Through its new targeted video billboards, Roblox is hoping to increase its share of the video game advertising market, which is estimated to grow 13.4% to $8.5 billion this year, the Wall Street ...
In video games, the most common placements are for processors or graphics cards. For example, in EA's Battlefield 2142, ads for Intel Core 2 processors appear on map billboards. EA's The Sims contains in-game advertising for Intel and for McDonald's. Rare's Perfect Dark Zero features ads for Samsung in their menus. [113]
The service, collectively known as The Massive Network, allows game developers to place advertisements within video games by providing a software development kit (SDK) and servers to host advertisements to be streamed to clients when the game is played. The streaming of advertisements allows old advertisements to be removed and more contextual ...
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