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In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10]
Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that it is not a specific color that attracts all audiences, but that certain colors are deemed appropriate for certain products.
The introduction of stimuli which were hard to verbalize, and unlikely to be held in long-term memory, revolutionized the study of VSTM in the early 1970s. [6] [7] [8] The basic experimental technique used required observers to indicate whether two matrices, [7] [8] or figures, [6] separated by a short temporal interval, were the same.
The priming theory states that media images stimulate related thoughts in the minds of audience members. [1]Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths.
The hippocampus regulates memory function. Memory improvement is the act of enhancing one's memory. Factors motivating research on improving memory include conditions such as amnesia, age-related memory loss, people’s desire to enhance their memory, and the search to determine factors that impact memory and cognition.
The challenge for memory retrieval is recalling the specific memory and working in the temporary workspace provided in STM. [1] Retaining information regarding the relevant time of encoding memories into LTM influences interference strength. [1] There are two types of interference effects: proactive and retroactive interference.
Created Date: 8/30/2012 4:52:52 PM
State-dependent memory is one example of encoding specificity. If an individual encodes information while intoxicated he or she, ideally, should match that state when attempting to recall the encoded information. This type of state-dependent effect is strongest with free recall rather than when strong retrieval cues are present. [16]