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The company's original fragrance, Colonia, was created in 1916 in a small perfume factory in the center of Parma's historic old town, after which the company is named.. At the time, the majority of commercial perfumes were much stronger and heavier in composition; so the unusually light and refreshing fragrance from Parma found wide success in Europe.
In 2003, McCartney launched her first perfume, Stella. In January 2007, she launched a 100% organic skincare line, CARE, which includes seven products, from a cleansing milk made with lemon balm and apricot, to green tea and linden blossom floral water.
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
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The group divested its interests in Stella McCartney in 2018, [35] Christopher Kane in 2019, [36] and its entire watch division (Girard-Perregaux and Ulysse Nardin) in 2022. [37] In 2023, Kering's annual results declined to 19.6 billion (-4%), mainly caused by the deceleration of Gucci's streak, a transition phase according to the group's ...