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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
A gooseneck lamp. A gooseneck lamp is a type of light fixture in which a lamp or lightbulb is attached to a flexible, adjustable shaft known as a "gooseneck" to allow the user to position the light source without moving the fixture or item to be illuminated. [1]
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
A lightbulb socket, lightbulb holder, light socket, lamp socket or lamp holder is a device which mechanically supports and provides electrical connections for a compatible electric lamp base. [1] Sockets allow lamps to be safely and conveniently replaced (re-lamping).
A balanced-arm lamp has a base, a stand or body, (in most cases) two connected arms (in many cases fitted with springs), and a lamp-head. The lamp can be moved into almost any position, and the balancing device will maintain the position until moved again. The same overall mechanism can be employed in other devices with similar requirements ...
US Postal Service employees work inside the Los Angeles Mail Processing & Distribution Center on December 3. The facility is currently processing 1 million packages per day. (Mario Tama/Getty Images)
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