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BMW M GmbH, formerly known as BMW Motorsport GmbH, is a subsidiary of BMW AG that manufactures performance cars. BMW M ("M" for "motorsport") was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s.
BMW M models of X Series and Z Series models typically just have the model name "M" (e.g. X6 M, Z4 M). "M Performance" models have the letter "M" inserted after the series, followed by the rest of the naming convention for the non-M models (e.g. X6 M50d). BMW M logo, used as a badge on M models
A new video shows a behind-the-scenes look at the BMW M division's testing and development of its first electric cars. The new EVs will all boast bespoke frames and quad motors.
Z3 M Roadster. The M-Roadster E36/7 was introduced in 1997 as the high performance version of the BMW Z3.The most significant cosmetic difference between the M-Roadster, including the M-Coupe, is the substantially flared rear quarter-panels ("fender flares") and the correspondingly offset rear wheels.
To celebrate the 2025 BMW M4 CS reveal, four staffers step into fantasy land to configure their favorite M-badged Bimmers.
BMW says the 2024 X5 M Competition will start at $123,295, including a $995 destination charge. The 2024 X6 M Competition is a bit more expensive, with a starting price of $128,195.
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