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Mister Softee Inc. was founded in 1956 by brothers William Aloysius Conway (1922–2004) and James Francis Conway (1927–2006) in Philadelphia, Pennsylvania. [1] [2] Headquartered in Runnemede, New Jersey since 1958, Mister Softee became one of the largest franchisors of soft ice cream in the United States, with about 350 franchisees operating 625 trucks in 18 states.
Mister Softee mascot stands in front of the classic box truck. For fans, the company's familiar jingle has been a soundtrack to summer since 1960.
Mister Softee, known for slinging sundaes and popsicles from its jingle-singing trucks across the U.S., has struggled in recent years. The ice cream purveyor faces competition from boutique shops ...
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A Mister Softee ice cream truck in Ma On Shan, Hong Kong, 2008. Because the Hong Kong Government has stopped the issue of new hawking licenses since 1978, and the existing licenses cannot be transferred to other vehicles, the old trucks are still in use. [2] [1] The company has 14 vans running on Hong Kong Island, Kowloon and the New ...
Prongay was murdered on August 10, 1984, shot multiple times in the head, and was subsequently discovered in his Mister Softee ice cream truck in a garage he rented in North Bergen, New Jersey. Robbery was not considered a motive at the time. Prongay had been about to go on trial for blowing up the front door of his ex-wife's house. [53]
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Tastee-Freez was founded in 1950 in Joliet, Illinois, by Leo S. Maranz and Harry Axene (formerly of Dairy Queen). [2] [3] Maranz invented a soft serve pump and freezer which enabled the product, and their Harlee Manufacturing Company (a portmanteau of Harry and Leo) produced the machines which franchisees would buy and use in their respective locations. [3]