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PAL Express is Philippine Airlines' answer to Cebu Pacific's dominance in the low-cost travel market in the Philippines. It has allowed PAL to focus on the premium market, where PAL does not have competition among other airlines. [4] PAL Express gained a significant increase in passengers following its launch as a low-cost carrier. [4]
There are two main domestic airline groups doing business as Philippine Airlines and Cebu Pacific, with AirAsia Philippines competing on some international routes. The domestic market is dominated by the Cebu Pacific group which has a 53% market share, followed by the Philippine Airlines group which has 31%, followed by AirAsia, having a 16% share.
Asian destinations of PAL Express (excluding that of Philippine Airlines); airplane icons: PAL Express hubs, red: all-year round, black: terminated destinations, yellow: future destinations, pink: seasonal service, turquoise: charter
At present, three airlines are competing in international and major domestic routes: PAL, Cebu Pacific, and PAL Express. [61] Several airlines serve the minor and short-distance routes including Philippines AirAsia and Cebgo .
The airline resumed its Manila–Singapore flights on August 31, 2006, [20] and launched a direct flight from Cebu to Singapore on October 23. It was the first low-cost airline to serve the Cebu-Singapore-Cebu sector, [21] and competing directly with Singapore Airlines subsidiary SilkAir, the only Philippine carrier serving the route for years until Philippine Airlines resumed direct service ...
After almost a decade of not hosting commercial service, Cauayan Airport re-opened to commercial traffic on August 15, 2008, using PAL Express aircraft, marking the return of Philippine Airlines to Cauayan, having stopped its services to the city in 1994. At present, Cebu Pacific uses the Airbus A320 for its Manila-Cauayan-Manila route.