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  2. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries.

  3. Push–pull strategy - Wikipedia

    en.wikipedia.org/wiki/Push–pull_strategy

    The business terms push and pull originated in logistics and supply chain management, [2] but are also widely used in marketing [3] [4] and in the hotel distribution business. Walmart is an example of a company that uses the push vs. pull strategy.

  4. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    To understand and get an idea about the value proposition it is important to analyze the business through the marketing mix: identifying what the product or service is, the price of the product or service, where this will be sold, and how this product or service will be promoted. Identifying these key questions helps clarify and make the value ...

  6. Supply chain management - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_management

    Supply chain sustainability is a business issue affecting an organization's supply chain or logistics network, and is frequently quantified by comparison with SECH ratings, which address social, ethical, cultural, and health footprints. These build on the triple bottom line incorporating economic, social, and environmental aspects.

  7. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    As this plan affects many company functions, it is normally prepared with information from marketing, manufacturing, engineering, finance, materials, etc." [5] It has also been described as "a set of decision-making processes to balance demand and supply, to integrate financial planning and operational planning, and to link high-level strategic ...