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The cost of the wine is about 30 to 40 percent of the price, with the bottle, cork and distribution the larger part. The cost of shipping Two-Buck Chuck anywhere out of California becomes too high to justify the US$1.99 price. [6] In April 2018, the winery introduced a line of organic wines, at USD$1 higher than their standard line. [7]
From buying surplus grapes to skipping the oak barrels, here's how the Bronco Wine Co. keeps Trader Joe's "Two-Buck Chuck" brand so affordable.
Here are 11 of the best Trader Joe's wines to buy, each coming in at less than $10. Prices and availability are subject to change. Related: 19 Affordable Wine Clubs That Will Satisfy Even the Snobs
Trader Joe's is the exclusive retailer of Charles Shaw wine, popularly known as "Two Buck Chuck" because of its original $1.99 price tag in California (local prices vary). [53] [54] [55] Of the wine selection at Trader Joe's, Coulombe said, "We built Trader Joe's on wine first, then food. I tasted 100,000 wines, and most weren't wonderful.
You've heard of the infamous Two-Buck Chuck, but there's a wine deal to rival even that happening now—and we won't be waiting 'til five o'clock to get our hands on it. Just in time for the weekend,
In 1995, Bronco Wine Company purchased the brand name Charles Shaw from a bankrupt company for US$27,000 and used it for a line of very inexpensive wines, introduced in 2002 and priced at $1.99 per bottle. The wines became nicknamed "Two-Buck Chuck" and were sold exclusively through Trader Joe's stores. [5]