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Myntra continues to operate as a standalone brand under Flipkart's ownership, focusing primarily on "fashion-conscious" consumers. [14] In 2014, Myntra's portfolio included about 1,50,000 products of over 1,000 brands, with a distribution area of around 9,000 pincodes in India. [15]
Flipkart slowly grew in prominence and was receiving 100 orders per day by 2008. [16] Flipkart acquired WeRead in 2010 from Lulu.com that helped it build its foundational strength which was the digital retail of books. This space was otherwise only shared by very limited number of players at that time in the market, such as Landmark and ...
Flipkart Health+ (formerly known as SastaSundar Healthbuddy Limited), [2] is a e-commerce platform dealing in healthcare, online pharmacy, diagnostics and e-consultation in India. [ 3 ] [ 4 ] The company was co-founded in 2013, by Banwari Lal Mittal and Ravi Kant Sharma with the name SastaSundar Healthbuddy in Kolkata. [ 5 ]
PhonePe is an Indian digital payments and financial services company headquartered in Bengaluru, Karnataka, India. [5] [6] It was founded in December 2015, [7] [2] by Sameer Nigam, Rahul Chari and Burzin Engineer. [8]
For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]
Flipkart introduced Shopsy in July 2021 [3] [4] as a mobile app that allowed people in India to launch their own online reseller business. [5] [6] [7] By August 2021, the app had adopted a zero-commission marketplace model. [8] [9] Later, Shopsy shifted its focus to become a B2C company. [10]
Flipkart, having originated in Bengaluru, acquired several other e-commerce companies like Myntra, and was eventually acquired by Walmart in 2018 for close to $20 Billion. Startup companies such as Swiggy , Ola Cabs , InMobi , Quikr , and RedBus are also based in the city.
Flipkart Video is a free video streaming service [10] that is available within the video section of the Flipkart app. [5] [6] Flipkart has tied up with various production houses including Studio Next and Frames and Sikhya Productions to beef up its library of original series in various languages and genres for the Flipkart users. [3] [11]