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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
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Nirenberg, John (April 1997). "Mean Business: How I Save Bad Companies and Make Good Companies Great / NUTS!: Southwest Airlines' Crazy Recipe for Business and Personal Success". International Journal of Organization Analysis. 5 (2): 212– 216. Sander, Wayne (March 1999). "NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success".
Prominent U.S. airline Southwest Airlines (NYSE:LUV) reported mixed fourth-quarter earnings on Thursday, Jan. 30. Adjusted EPS of $0.56 surpassed analyst consensus expectations of $0.46, showing a ...
A Southwest spokesperson said the offers of “voluntary separation” are limited to 18 airports. Southwest is offering buyouts to airport workers and blaming Boeing for the job cuts Skip to main ...
Upon Southwest's entry, incumbent carriers lowered their own fares in that market (and thereby reduced their profitability), to remain competitive. Sales rise for all airlines in the market. For the communities affected, Southwest's entry and the corresponding drop in air fares stimulated business and increased demand for air transportation.