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Products on shelves at a Fred Meyer hypermarket superstore Skin care cosmetics for sale as products at a pharmacy in Brazil. In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1]
Floor covering, [22] originally coined by Frederick Walton in 1864, and ruled as generic following a lawsuit for trademark infringement in 1878; probably the first product name to become a generic term. [23] Lyocell Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process.
This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list also includes brand-name beverage mix products.
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image ...
name: the word or words used to identify a company, product, service, or concept; logo: the visual trademark that identifies a brand; tagline or catchphrase: a short phrase always used in the product's advertising and closely associated with the brand; graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
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Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-authors, they report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch: