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Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
Handbook For Writing Proposals. McGraw–Hill. ISBN 0-8442-3274-2. Binda Zane, Edoardo; (2016), Writing Proposals: A Handbook Of What Makes Your Project Right For Funding ISBN 978-1537164403; Holtz, Herman (1998). Proven Proposal Strategies To Win More Business. Dearborn Trade, a Kaplan Professional Company. ISBN 1-57410-088-2. Reeds, Kitta (2002).
The book also includes a 200-page section of A-to-Z entries on usage, grammar, punctuation and spelling for words and phrases commonly used in business writing. [citation needed] Example: ampersand (&) Use the ampersand in an organization’s formal name if that is what the organization uses, as in Barnes & Noble (do not write Barnes and Noble).
The word pamphlet for a small work (opuscule) issued by itself without covers came into Middle English c. 1387 as pamphilet or panflet, generalized from a twelfth-century amatory comic poem with a satiric flavor, Pamphilus, seu de Amore ('Pamphilus: or, Concerning Love'), written in Latin.
Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product. The two components are designed to work in tandem so as to provide more information to the ...