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A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
The current Pepsi logo used as of 23 August 2023, revealed earlier that year. The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world. [1]
The Cool S consists of 14 line segments, forming a stylized, pointed S-shape.It has also been compared to the infinity symbol. [4] The S appears to have depth, where the overlap in the center of the S and the appearance of a potential altitude change at the top and bottom of the S make it look like the S connects back to itself in the same way as the infinity symbol does. [5]
Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world.
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The S has varied in size and shape and the diamond shape containing it has also changed size and shape. Extreme examples of this would be the very large logo on the Dean Cain costume from the television series Lois & Clark: The New Adventures of Superman and the comparatively small version of the shield as depicted in the 2006 film Superman ...