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Saatva sells its mattresses under three brands. Their initial product was the Saatva Luxury Mattress, which featured a coil-on-coil innerspring. As the company grew, they expanded their product line to incorporate a plant-based memory foam mattress, the Loom and Leaf Memory Foam Mattress. [11]
The company shifted to a licensing model. As of 2019, it has over 30 licensees and is operating in more than 90 countries. [5]King Koil ventured into the United Arab Emirates in 1993, collaborating with its licensee, Dubai Furniture Manufacturing Company (DFMC), which became the first licensee in the Middle East, and now it operates 15 King Koil showrooms in the UAE.
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