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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Silex website builder - Wikipedia

   en.wikipedia.org/wiki/Silex_website_builder

   Silex is a free WYSIWYG website builder, that can be used directly in a browser or run offline as a it also provides cross-platform application version. The application includes a drag and drop interface to edit a website, and HTML, CSS and JavaScript editors to add styles and interactivity to the elements. [1] [2]

4. Web content management system - Wikipedia

   en.wikipedia.org/wiki/Web_content_management_system

   WCMS websites also accommodate search engine optimization (SEO). Content freshness helps, as some search engines prefer websites with newer content. Social media plugins help build a community around content. RSS feeds automatically generated by blogs, or WCMS websites can increase the number of subscribers and readers to a site.

5. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   In early incarnations, when Google's algorithm relied on incoming links as an indicator of website success, Black Hat SEOs manipulated website rankings by creating link-building schemes, such as building subsidiary websites to send links to a primary website. With an abundance of incoming links, the prime website outranked many reputable sites.

6. Xenu's Link Sleuth - Wikipedia

   en.wikipedia.org/wiki/Xenu's_Link_Sleuth

   Xenu, or Xenu's Link Sleuth, is a computer program that checks websites for broken hyperlinks. [1] It is written by Tilman Hausherr and is proprietary software available at no charge . The program is named after Xenu , the galactic ruler from Scientology scripture .

7. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.