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Digital marketing effectively began in 1990 when the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already large enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list brokers. [9]
Decade Description Late 1970s– 1980s Much of online advertising during this time period is done through Email, in the form of spamming. [1] Such activities have continued to this day, but became much more common after the ban against the commercial use of the internet was lifted in 1991.
Digital content; Ebook; Software ... be sold online and then be available for immediate download ... delivery service. Netflix only began offering online video ...
1999: America Online has over 18 million subscribers and is now the biggest internet provider in the country, with higher-than-expected earnings. It acquires MapQuest for $1.1 billion in December.
Personalities and Products: A Historical Perspective on Advertising in America (1998) online; Barnouw, Erik, The Sponsor: Notes on a Modern Potentate (1978) Sponsors of TV and radio broadcasts; Beard, Fred K. "A history of advertising and sales promotion." in The Routledge Companion to Marketing History (Routledge, 2016) pp: 203-224. Brandt, Allan.
the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions; the history of marketing thought refers to an examination of the ways that marketing has been studied and taught
Between 1995 and 2000, Internet start-ups encouraged investors to pour large sums of money into companies with ".com" in their business plan. When the commercialization of the Internet became more acceptable and fast-paced, Internet companies began to form rapidly with minute planning in order to get into what they thought would be easy money.
Digital Equipment Corporation (DEC / d ɛ k / ⓘ), using the trademark Digital, was a major American company in the computer industry from the 1960s to the 1990s. The company was co-founded by Ken Olsen and Harlan Anderson in 1957. Olsen was president until he was forced to resign in 1992, after the company had gone into precipitous decline.