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Movado's advertising praised the benefits of its new "Non-Stop" system: The Ermeto, suspended in its covers which act as sturdy shock absorvers withstanding the most violent shocks, is handled like any other object: a lighter, a pocketknife, etc. The automatic winding Ermeto marks an important date in the history of Swiss watchmaking.
Movado is an American watch brand originally founded in 1881 in Switzerland. Movado means "movement" in Esperanto . The watches are known for their signature metallic dot at 12 o'clock and minimalist style; [ 2 ] [ 3 ] the company is best known for its Museum Watch.
Concord Watch Company is a Swiss luxury goods company that is part of the Movado group, which produces and distributes Movado, Ebel, Coach, and Hugo Boss-branded watches. Founded in 1908, Concord was purchased in 1970 by the North American Watch Company , which also distributed the Piaget and Corum lines of watches. [ 1 ]
Today, he stars in Movado's “When I Move You Move” global campaign modeling the Bold Quest Gold watch alongside Julianne Moore, Jessica Alba, San Francisco 49ers running back Christian ...
The back plate has various shapes: Full plate movement In this design, used in the earliest pocketwatches until the 18th century, the back plate was also circular. All the parts of the watch were mounted between the two plates except the balance wheel, which was mounted on the outside of the back plate, held by a bracket called the balance cock.
The case is the outer covering of the watch. The case back is the back portion of the watch's case. Accessing the movement (such as during battery replacement) depends on the type of case back, which are generally categorized into four types: Snap-off case backs (press-on case backs): the watch back pulls straight off and presses straight on.