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  2. Social experiment - Wikipedia

    en.wikipedia.org/wiki/Social_experiment

    The experiment depends on a particular social approach where the main source of information is the participants' point of view and knowledge. To carry out a social experiment, specialists usually split participants into two groups — active participants (people who take action in particular events) and respondents (people who react to the action).

  3. Middletown studies - Wikipedia

    en.wikipedia.org/wiki/Middletown_studies

    The Middletown study is often quoted as an example of the adage "nothing really changes". Despite being conducted in 1925, the description of American culture and attitudes has remained largely unchanged. For example, even today, many news agencies, when trying to figure out what the "average American" believes, visit Muncie, Indiana.

  4. Breaching experiment - Wikipedia

    en.wikipedia.org/wiki/Breaching_experiment

    In the fields of sociology and social psychology, a breaching experiment is an experiment that seeks to examine people's reactions to violations of commonly accepted social rules or norms. Breaching experiments are most commonly associated with ethnomethodology , and in particular the work of Harold Garfinkel .

  5. Small-world experiment - Wikipedia

    en.wikipedia.org/wiki/Small-world_experiment

    The Psychology Today article generated enormous publicity for the experiments, which are well known today, long after much of the formative work has been forgotten. Milgram's experiment was conceived in an era when a number of independent threads were converging on the idea that the world is becoming increasingly interconnected.

  6. Behavioral sink - Wikipedia

    en.wikipedia.org/wiki/Behavioral_sink

    The term and concept derive from a series of over-population experiments Calhoun conducted on Norway rats between 1958 and 1962. [1] In the experiments, Calhoun and his researchers created a series of "rat utopias" [ 2 ] – enclosed spaces where rats were given unlimited access to food and water, enabling unfettered population growth.

  7. Social proof - Wikipedia

    en.wikipedia.org/wiki/Social_proof

    The most famous study of social proof is Muzafer Sherif's 1935 experiment. [6] In this experiment subjects were placed in a dark room and asked to look at a dot of light about 15 feet away. They were then asked how much, in inches, the dot of light was moving. In reality it was not moving at all, but due to the autokinetic effect it appeared to ...

  8. List of sociologists - Wikipedia

    en.wikipedia.org/wiki/List_of_sociologists

    This list of sociologists includes people who have made notable contributions to sociological theory or to research in one or more areas of sociology This is a dynamic list and may never be able to satisfy particular standards for completeness.

  9. List of social psychologists - Wikipedia

    en.wikipedia.org/wiki/List_of_social_psychologists

    Stanley Milgram - performed famous experiment that demonstrated people's excessive willingness to obey authority figures; Walter Mischel - among the first to promote a situationist view of personality; Abraham Moles - one of the first to establish and analyze links between aesthetics and information theory; Serge Moscovici; Gordon Moskowitz