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Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [1] a global fashion house which encompassed over 20 brands. [2] He left BCBG in 2016.
Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade. The BCBG social group is associated with certain residential areas in Paris and Versailles.
In September 1998, Hervé Léger was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer, though Azria is Tunisian [31] and grew up in France. Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
Ready-to-wear brand BCBG Max Azria is partnering with luxury lingerie business Cosabella for an assortment of lingerie, innerwear and sleepwear. To celebrate the launch, actress Ireland Baldwin ...
At BCBG Spring/Summer 2014, all the styles were easy and breezy. We have all the looks you need to. Skip to main content. 24/7 Help. For premium support please call: 800 ...
Lifestyle Collective blogger Alicia Tenise covered BCBG's Spring 2016 show and loved the California vibe.
BCBG may refer to: French phrase. Bon chic bon genre (French for 'Good style, good class') Other. Bon Chic Bon Genre, an album by Campag Velocet;
Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. [5] As chief creative officer, Azria led the company's design team and oversaw marketing and merchandising for the group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and ...