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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Call to action (marketing), a web design tenet that requires each page to clearly indicate the desired user response; Call to action (political), a call to activists to participate in a direct action or similar political activity; Call to arms; Cased telescoped ammunition; Central technical area, an equipment room used in broadcasting facilities
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
CTAS may refer to: Medicine. Canadian Triage and Acuity Scale; Compulsive Tool Acquisition Syndrome, also known as Gear Acquisition Syndrome; Military.
A think-aloud (or thinking aloud) protocol is a method used to gather data in usability testing in product design and development, in psychology and a range of social sciences (e.g., reading, writing, translation research, decision making, and process tracing).
Voluntary action is an anticipated goal-oriented movement. The concept of voluntary action arises in many areas of study, including cognitive psychology, operant conditioning, philosophy, neurology, criminology, and others. Additionally, voluntary action has various meanings depending on the context in which it is used.
The Common Tasks for Assessment (or CTAs) are standardized tests that are part of a compulsory educational programme in South Africa. All Grade 9 students have to complete tasks, which comprise 25% of their year mark. At the end of Grade 9 they can decide to leave school without matriculation or to continue until grade twelve.
Mental chronometry is one of the core methodological paradigms of human experimental, cognitive, and differential psychology, but is also commonly analyzed in psychophysiology, cognitive neuroscience, and behavioral neuroscience to help elucidate the biological mechanisms underlying perception, attention, and decision-making in humans and other ...