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Parma Violets (small size) Parma Violets are a British violet-flavoured tablet confectionery manufactured by the Derbyshire company Swizzels Matlow, [1] named after the Parma violet variety of the flower. The sweets are hard, biconcave discs, similar to the Fizzers product from the same company but without their fizziness. Swizzels Matlow have ...
[4] [5] Parma Violets were introduced in 1946. [4] Love Hearts were introduced in 1954. [4] Drumsticks were introduced in 1957. [4] Hydrogenated fats were phased out in 2004. [4] Artificial flavourings were discontinued in 2009. [4] The company had revenues of £47 million in 2010/11 [2] and employs around 600 people. [6]
The origins of the parma violet are unknown, though they have been shown to be derived from two different Viola alba strains, [1] and more closely resemble, in flower colour and odour, Viola odorata. It was first imported into Naples in the latter part of the 19th century, when Filippo Savorgnan di Brazzà [ it ] [ 2 ] [ 3 ] took the plant to ...
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The packaging is a clear plastic wrap (twisted at both ends) wrapped in a paper label. Alternative package sizes are available under special circumstances, such as the 2006 "silver love heart" competition, where the packet size was temporarily increased. Different sizes have also been released, including giant and small Love Hearts.
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A recurring character in several Raymond Chandler novels also gets his nickname from the candy. Violets M'Gee is a homicide detective in the Los Angeles County Sheriff's Office, as mentioned in his 1943 novel The Lady in the Lake: "'Well, they call him Violets M'Gee,' I said. 'On account of he chews little throat pastilles that smell of violets ...
"It made me feel like they desecrated my mom’s and dad’s headstone on their grave."