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Fila (FEE-luh; Korean: 휠라; RR: hwilla) is a South Korean-owned athleisure brand headquartered in Seoul. The company was originally founded by Ettore and Giansevero Fila in 1911 in Coggiola, near Biella, Italy. [2] Fila Korea acquired the brand in 2007 and launched its initial public offering (IPO) on the Korea Exchange in September 2010.
Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but are also widely used for everyday casual wear. They were popularized by companies such as Converse , Nike and Spalding in the mid 20th century.
In the 1990s, Steven Nichols boosted K-Swiss's marketing budget, and hired a number of key individuals from large companies, such as Procter and Gamble.Award-winning Creative Director Mindy Gale led her NY based agency team in developing and producing K-Swiss advertising and publicity campaigns from 1997 until 2008.
Avia was founded in Oregon in 1979 by Jerry Stubblefield. [1] [2] Stubblefield reportedly came up with the word "avia" (derived from the Latin "avis", meaning "bird" [3] [4]) while on a jet flight, and decided to use it as a brand name for a sports shoe to suggest aviation.
High-tops, especially of white or black leather, became popular. Other sportswear brands released popular shoes - Reebok had the Reebok Pump, Converse released the Cons and New Balance had the Worthy 790. In the early 1980s, long and white athletic socks, often calf-high or knee-high, were worn with sneakers.
Fila: SVG development . The SVG code is . This text-logo was created with an unknown SVG tool. Licensing. Public domain Public domain false false: