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Noom was founded in 2008 by friends Artem Petakov and Saeju Jeong. [1] [2] The app launched in 2016. [3] The company is headquartered in New York City. [4] Petakov, previously a software engineer at Google, [5] is head of Noom Ventures; [6] Jeong is Noom's chief executive. [7] In 2020, Noom generated $400 million in revenue. [8]
Dieting is the practice of eating food in a regulated way to decrease, maintain, or increase body weight, or to prevent and treat diseases such as diabetes and obesity.As weight loss depends on calorie intake, different kinds of calorie-reduced diets, such as those emphasising particular macronutrients (low-fat, low-carbohydrate, etc.), have been shown to be no more effective than one another.
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Noom nearly doubled its revenue from $237 million to $400 million in 2020, according to Inc.It announced a $540 million investment from Silver Lake the following spring. According to TechCrunch ...
A moderate energy density would be 1.6 to 3 calories per gram (7–13 kJ/g); salmon, lean meat, and bread would fall in this category. Foods with high energy density have more than three calories per gram (>13 kJ/g) and include crackers, cheese, chocolate, nuts, [10] and fried foods like potato or tortilla chips.