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  2. Real-time marketing - Wikipedia

    en.wikipedia.org/wiki/Real-time_marketing

    Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research inbound marketing that seeks the most appropriate offer for a given customer sales opportunity, reversing the traditional outbound marketing (or interruption marketing) which aims to acquire appropriate ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Lean manufacturing - Wikipedia

    en.wikipedia.org/wiki/Lean_manufacturing

    There is more to just-in-time than its usual manufacturing-centered explication. Inasmuch as manufacturing ends with order-fulfillment to distributors, retailers, and end users, and also includes remanufacturing, repair, and warranty claims, just-in-time's concepts and methods have application downstream from manufacturing itself.

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. 5S (methodology) - Wikipedia

    en.wikipedia.org/wiki/5S_(methodology)

    5S was developed in Japan and has been identified as one of the techniques that enabled just-in-time manufacturing. [8] Two major frameworks for understanding and applying 5S to business environments have arisen, one proposed by Takahashi and Osada, the other by Hiroyuki Hirano.

  7. Just-in-time learning - Wikipedia

    en.wikipedia.org/wiki/Just-in-time_learning

    Just-in-time learning is different from structured training or scheduled professional development, both of which are generally available at set dates and times. [1] What makes just-in-time learning unique is a strategy focused on meeting the learner's need when it arises, rather than pre-scheduled education sessions that occur regardless of the immediacy or scope of need. [2]

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  9. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.